How To Grow Your Email List
Your Business Struggles To Build An Email List
Why? Because customers do NOT want to exchange their email addresses for what you offer. It’s NOT STRONG ENOUGH!
The basic idea of a business is to exchange one thing (money) for another (goods or services). Your offer is the first potential exchange – their email address for whatever you’re offering – and the customer is already saying “NO”. Not Good.
But, it’s not your fault. All the “gurus” tell you to create a weekly or monthly newsletter.
You know, “Make sure you leave your name and email address so you can be a subscriber to our free newsletter”
And the customer says, “But how does that solve the problem I came to the internet for?”
IT DOESN’T!
Most people search the internet to learn something and usually ask a question like:
- “How to Grow Your Email List”
- “How to Get Loyal Customers”
“How” is the most common starting word for questions, making up 46% of the list of 100 Most Asked Questions On Google. (https://explodingtopics.com/blog/top-google-questions)
“What” is the next most common starting word for questions, comprising 32% of the list.
- “What is the best way to grow my email list”
- “What can I do to get email subscribers”
Together, “how” and “what” make up 78% of starting words for search questions.
A Missed Opportunity
If people are looking for answers to “how” or “what” and you are saying “Hey, wanna sign up for my newsletter” then you are missing a golden opportunity to gain customers!
And Then…One Thing Leads To Another
If you are not answering the question they searched for, then…
You probably will not get new email sign-ups.
If you don’t get new email sign-ups, then you miss an opportunity to acquire new customers.
If you don’t acquire new customers, then you can only rely on current customers for revenue.
Relying solely on current customers is a prescription for the slow death of your business.
How Do I Answer “How” and “Why” Questions?
Good question! We recommend an Educational Email Course. A what?
An Educational Email Course is a series of automated emails designed to teach you about a specific topic, helping you gain skills and knowledge at your own pace directly through your inbox.
Email Crash Course specializes in creating 5-day Educational Email Courses so your business answers the “How to” and “What is” questions, which helps you grow your email subscriber list.
The reason Email Crash Course recommends a 5-day Educational Email Course is because it is the single most effective way to grow your email list.
Couldn’t Ebooks Satisfy “How To” and “What Is” Questions?
An ebook is better than “wanna sign up for my newsletter”, but it fails on two fronts:
- Too much info at once. People have short attention spans and even a 20-page, double-spaced, 16-point font ebook might be too much at once. A course spread over 5 days which only requires less than 5 minutes per day to read solves that problem. Plus, customers become educated and who doesn’t want an educated customer?
- You lose out on the multiple touches over a 5-day period. A 5-day Educational Email Course gives you at least 5 opportunities to educate, show your personality and build a relationship. Isn’t business all about relationships?
The Benefits Of A 5-day Email Course:
- You immediately answer their “How to” and “What is” questions
- The customer is more engaged – daily
- Multiple touches and opportunities for the customer to contact you
- Gentle nudges for soft purchase offers
- You become the hero because you educated them…kinda like a first kiss – they’ll always remember you!
All of which allows you to gain NEW CUSTOMERS…
which turns into LOYAL CUSTOMERS…
which turns into REFERRING CUSTOMERS…
which turns into RAVING FANS for your business!